Visual identity
Hotel Oriente
Logo creation for Hotel Oriente, in Itajubá/MG.
The challenge in creating this logo was to make a brand that evoked the Orient without referencing any specific country. To achieve this, we used various elements from different Eastern regions to compose this mandala.
The central orange circle represents the hotel, well located in the center of Itajubá, while the white elements represent the city movement around it.
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