Visual identity
Mauro Sorvetes
Naming and creation of new logo and visual identity for Mauro Ice Cream Shop, in Itajubá-MG.
Celebrating 30 years, we changed the name from Sorveteria do Mauro to Mauro Sorvetes, preserving the name Mauro, synonymous with quality ice cream in Itajubá and the surrounding region.
We created a brand with a clean, minimalist, and modern design. The 4 concepts used are: 1) The letter M; 2) A cone with 2 scoops of ice cream; 3) A heart (representing the love with which Mauro makes his ice cream); and 4) The check-in icon.
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