Visual identity
Delícias do Joe
Logo creation for Delícias do Joe, which makes breads, pastries, and butter cookies in Itajubá-MG.
The logo concept was to create a retro-style seal with a handwritten font evoking homemade cooking, the "handmade" feel. Since the name is an English nickname, we wanted to recall the style of American diners from the 1950s and 1960s.
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